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The DIY Market: A Growing Trend with a Generational Twist

The do-it-yourself (DIY) sector has been on an upward trajectory, expanding in both scope and participation. This growth isn’t just numerical; it’s characterized by a rich tapestry of generational approaches, from Millennials’ home renovation projects to Gen Z’s tech-savvy DIY culture. Here’s how this trend is shaping up and which companies could see a boost […]